An online based company wanted to bring their brand to life by creating their first brick and mortar store through restoring an old government office building downtown London and transforming it into a retail store. Important aspects that were focused on was how to properly implement zones and how they can create flow within the space while still maintaining good relation to one another.

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​EDGE is marketed towards early to middle aged women with a mix of modernism and rustic style that will give the atmosphere a warm and inviting feeling. With a combination of natural elements and a neutral colour palette spotlights are used to easily highlight key features.